ModernMagellans: Product Launch Archives

Product Launch Archives

Sep12	Pick a Public Fight and Sell More Stuff - Rosie and Donald Trump Roger Anderson September 12, 2007 Know More: Product Launch Brand Building, Marketing In case you missed it both Rosie O'Donnell and Donald Trump have books coming out next month. Rosie's book due out October 4th, is titled, "Celebrity Detox: (the fame game) and the Donald's book due out October 18th, is titled,... Posted at 10:44 PM \| Permalink \| Comments
Aug 9	When the Big Fish You Snag Bites You - Launching a Branding Campaign Roger Anderson August 9, 2007 Imagine getting someone as visible as Walter Mossberg (link is to his All Things Digital blog - that has a copy of his Wall Street Journal article published today 8/9/2007), as high profile as Engadget and Gizmodo to boot? If... Continue Reading Posted at 11:57 AM \| Permalink \| Comments
Jul 2	Launch Lesson - the iPhone Roger Anderson July 2, 2007 Several people have asked me for my thoughts on the iPhone. My first response, "I don't plan to get one soon." I love trying bleeding edge technology, I just don't feel like paying for it. If I had been asked... Continue Reading Posted at 12:39 PM \| Permalink \| Comments