ModernMagellans: Positioning Archives

Positioning Archives

Jan28	I Have An Addiction - Politics Roger Anderson January 28, 2008 Know More: Positioning All last week I could not tear myself away from the back and forth on television or from visiting political blogs long enough to write a single entry. What drugs are to Amy, politics seems to be for me. Some... Posted at 12:13 PM \| Permalink \| Comments
Nov29	WOMM – Word of Mouth Marketing from a Dentist Roger Anderson November 29, 2007 It only seems natural that an expert on WOMM is a Dentist. That is, an Australian dentist named Paddi Lund. I found out about him through a relatively new blog by Martin Russell – Word of Mouth Marketing. Martin is... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
Nov28	What She Said...Employee Communication Roger Anderson November 28, 2007 I sprained my wrist the other day so typing is difficult. In order to keep at least some semblance of continuity I will be highlighting useful posts I find on the Internet until I can type more comfortably with both... Continue Reading Posted at 1:09 PM \| Permalink \| Comments
Nov 2	Buy Nothing Day - How Can You Benefit? Roger Anderson November 2, 2007 For a few years now, a movement has been growing to stop buying on the day after Thanksgiving. The formal movement is called "Buy Nothing Day" but many people have been doing this, including my family, for years.Is this a... Continue Reading Posted at 12:02 AM \| Permalink \| Comments
Oct11	4th Level Need: Esteem Roger Anderson October 11, 2007 The last of the deficiency needs is probably the easiest need to appeal to: Esteem. Most people want to be admired. This is beyond appreciation; this is adoration to some extent. This is more than belonging; this is the desire... Continue Reading Posted at 7:44 PM \| Permalink \| Comments
Oct10	Needs: 3rd Level Master; Belonging and Love Roger Anderson October 10, 2007 To continue the discussion of the hierarchy of needs, we move to level 3. Like any game or discipline that has levels, the earlier levels must have been met previously. In this case, and for this level, for a company... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
	Needs - After the Basics, Safety Have You Trained Your Customers? Genius or Deception? – Selling Something for $1 That Can Be Had for 1 Penny Business Analysis - what is the iPhone? Phone, Computer, or Transformer Product Development - Can Your Product Be Like the iPhone? Focus on What You Know

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