ModernMagellans: Branding Archives

Branding Archives

Aug23	Free Advice worth $999! - Question Authority Particularly if it is You Roger Anderson August 23, 2007 Know More: Branding Business Transformation, Leadership, Modern Magellans, Questions Thanks to Google Alerts I found this interesting blog giving away an 86 point questionnaire PDF that at least should spawn some interesting dialogue. A few of the questions are a bit self-serving to the creators but considering the price... Posted at 12:00 PM \| Permalink \| Comments
Aug17	Lost Trust Hurts Everyone - Brand Destruction Roger Anderson August 17, 2007 There will be few winners in the increasing recall game. As people lose trust, they will buy fewer items. This hurts cash flow in a big way when margins are tight. It also hurts jobs because fewer people will be... Continue Reading Posted at 12:01 AM \| Permalink \| Comments
Jul22	The Right Name Makes a Difference Roger Anderson July 22, 2007 This will be a very short post about branding. I was looking at the Sitemeter report that shows the number of visitors to this blog. One of the other reports is Referrals. This shows what pages people were on that... Continue Reading Posted at 9:13 PM \| Permalink \| Comments
Jun25	Why Have a Blog at All? Roger Anderson June 25, 2007 The two posts about how a blog can be good or bad for business generated more email than any other posts I have written. It also reminded me that I have not yet written about a contest that was put... Continue Reading Posted at 12:32 PM \| Permalink \| Comments
Jun23	Roger Anderson to be Interviewed by Krishna De - June 25 2007 Roger Anderson June 23, 2007 Monday June 25th 2007 I have the privilege to be interviewed by Krishna De, the Modern Magellan of Personal Branding, as well as Co-Founder and Managing Director of Oneocean Ltd. in Dublin, Ireland. This is a part of her weekly... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
Jun21	Having a Blog Can Help Your Business Roger Anderson June 21, 2007 It's me again - drrogera - Maybe I actually agree with what Seth Godin said today in his Just One Post entry. This is a counter post to my post on "Having a Blog Can Be Bad For Business" and... Continue Reading Posted at 11:49 AM \| Permalink \| Comments
	Having a Blog Can Be Bad For Business Seth Godin, I am drrogera (Post 50)

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