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Jul 4
Networking - it's not just for lunch
I have had the opportunity to work with SoCalBIO, the industry organization for biotechnology, medical device, and biology related companies in Southern California, and I am beginning to wonder why people do not see more value in getting to know one another. In just the 6 weeks I have been at the task of trying to build membership in Orange County, I have found many situations where two or more company executives should be talking to one another and yet they do not even know of each other. I do what I can to bring parties together but I am not the business development person for either.

Here are some examples of fits that should be made. There is a company that is developing some new diagnostics, there is another run by one of the foremost IVD (In Vitro Diagnostic) device creators a live today. They should meet. There is a company that will need to get state enforcement to really make their product succeed. There is a company that has done that for corrosivity testing. They should meet. There is a company that does outsourced testing for pathology labs. There are many companies that would like to have pathology labs using their test. They should all meet.

I have been told repeatedly that I am really helping things to come together. That's nice to hear. I am only one person and I only know so much. It has been great to meet with the executives of the various Companies but that is not enough. Imagine if each of these leaders took it upon themselves to get to know at least 5 others. Then they could do for others what I am trying to do.

We all attend networking meetings in the hopes of increased business. As we mingle, we are hoping to find a deal, a contract, a job, or a new revenue stream. That can only happen if we get to know others and help others get to know us. As we help make connections, connections will fall to us. It may not happen the first time. It will never happen if you do not get out and mingle.

One frequent complaint I hear is that there are too many "service providers" at these meetings. It seems that as soon as you enter a room that accountants, lawyers, and consultants who want to help you for a fee beset you. The best thing to learn to do is to disengage quickly. It is not good for them to hang on you either but they feel like they may have a shot if you continue to talk to them. I am not suggesting that you treat them rudely, but rather help them to see that they are wasting their time talking to you. Be a little selfless in all that you do and I believe it will pay off in greater rewards in the end.

Anyone have some good networking stories or advice?

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