Every Company Needs a Good Map

Recently I was asked to explain my problem solving methodology. In a single sentence, it is this:
Find the optimal, perfect world solution, and see how close you can get to that.

The full answer is a bit lengthy but I'll summarize it here. The diagram, which will be part of Maps for Modern Magellans Volume 2, is what I call the Project Curves.

Elocution Phase (Talking)

1. Determine the "real" issue. Too often, we treat the symptom not the disease.
2. Understand the magnitude of the issue. What is the cost, brand impact, scope, extent, and frequency of the problem. This helps set the priority the situation receives and the resources that need to be allocated.
3. Was an existing procedure, instruction, or regulation not followed? Why reinvent a solution that already exists? The real problem could just be a case of someone not following instructions.
4. Is there a flaw in an existing procedure, instruction, or regulation? The fix could be very simple and again, require few resources.
5. Assuming it is a new issue or an issue that has not been solved previously the following steps are used:

a.    Brainstorming - be sure to write down possible solutions before evaluating them in much detail. It is very important that the first answer be written down so that the brain allows other solutions to come forward. It is a common practice to give the first thing that comes to mind greater weight than any subsequent thoughts (See Blink by Malcolm Gladwell)

b.    Place the solutions along a range:

c.    Approach perfection as much as possible within the limits of resources

Gap - between talking and doing

1. After all of the talking has finished, make a decision based on reason and experience.

1. Execute with boldness
2. Review results and do better next time