Last Minute Changes:
There are still a few things to finish up after Super Tuesday but it looks like the last minute changes made by Senator McCain and Governor Romney were not the things they should have done. Given the close race in the southern states Governor Romney might, and we will probably never know for certain, have been better served by campaigning in Missouri and Georgia. Senator McCain should not have wasted time in Massachusetts. McCain should have gone to Georgia where he finished even closer to Mike Huckabee. As it stands, neither of McCain's opponents are officially out, but he could have had a more decisive day.
Weak Execution:
Perhaps the best example of not following through on a plan is that of Rudy Giuliani. His win in Florida and win big on Super Tuesday may have actually worked had he invested the time and effort to build momentum going into Florida. He did not need to win Florida. A decent showing would have meant that today, February 6, 2008 he might have had as many delegates as anyone else in the Republican race. Anyone who has ever launched a new toy knows that you cannot bring it out in November and hope to have big Christmas sales. You have to build awareness and a sense of desire for the product. The launch curve always starts at zero. Apple has had some stunning successes with new products but they have always built buzz for them before they were released.
Attention Grabbing:
What can we learn from the Democrats? It ain't over until it's over. I can't say who will be the victor but neither candidate looks to be on the ropes. The closeness of the race actually helps both get more media attention. This attention may cost the Republicans as their race becomes less interesting. I think I have said this before, "Pick a fight in public and both sides may profit." Consider Donald Trump and Rosie O'Donnell. Both had shows that were fading in the ratings. A good fight brought them both a lot of free media. Both of their shows improved dramatically in the ratings for a time.
What can you do to draw attention to your business that would get you free media?
Will that attention be a good thing?
» Problem Solving - My Process from ModernMagellans
Recently I was asked to explain my problem solving methodology. In a single sentence, it is this:Find the optimal, perfect world solution, and see how close you can get to that.The full answer is a bit lengthy but I'll summarize... [Read More]
Tracked on: February 12, 2008 4:02 PM | Permalink to Trackback