One great article I found, and I found it in two places, is titled, "Employee Communication: 3 Ways To Create Transformation In Organizations." The article is written by Marcia Xenitelis, who highlights 3 case studies where the task was to transform a company and that meant helping employees better understand the need or the operation. Marcia is a recognized authority on the subject on employee communication and business transformation and has spoken at conferences around the world. For more information on the types of employee communication strategies you can implement to engage employees visit http://www.employeecommunicationtips.com for a wealth of free informative articles and resources.
The techniques she highlights are very much in line with ways I have learned and suggested in the past regarding internal marketing and transformation. I hope you will read and follow her advice.
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