Every Company Needs a Good Map

This will be a very short post about branding. I was looking at the Sitemeter report that shows the number of visitors to this blog. One of the other reports is Referrals. This shows what pages people were on that led them to this blog. I like to see which Google searches result in visits here and what sites bring the most traffic. One site that caught my eye is Casatelenovela. This was a bit odd since I did not think I had written anything related to that topic. (It turns out that it is another Know More Media blog - they are looking for a writer for that blog if you are interested.)

This blog, Modern Magellans, is only about 60 days old. There have been 95 posts and 80 comments.  Traffic has been growing slowly but that is to be expected. As of this post the average visit rate is 32 people viewing 44 pages a day. There are about 40 feedburner readers. I had a nice chat with Liz (the Successful Blog) via Skype yesterday and she said that these numbers were not bad for 60 days. However, the stats for the Casatelenovela, which has 1 post from May 27,2007, just killed me. With one 2 month-old post, it averages 85 visitors and 97 page views a day! (It also has a Technorati Authority rating of 106 - shows the value of KMM for a blog just starting out.)

Clearly, the topic of telenovellas is more interesting. Of course the most frequented blogs (According to Technorati) are gadget and political. It's not that this needs to be the number one blog but you would think it should not be hard to have more traffic than a blog that has one post almost 2 months old!

Perhaps I need to rethink my topic or my branding. If you have comments or suggestions, I would like to hear them.

Thanks, or maybe I should say: Gracias amigos!