At the risk of moving my own lenses farther down in the rankings, I am listing 5 very interesting lenses (A lens is a Squidoo page). Since I started writing this blog, my top lens ranking has fallen from 19 to 149 (June 12, 2007). Shows how volatile the ranking system is.
Don't Eat the Steak (BTW - new video!) - My lens. I use this to hold material that I wrote before I started blogging and to highlight material I have written since. I have a sneaking feeling that older blog posts are not read. I probably could have written 50 posts with nothing and no one would notice.
These pages are not lenses I created. They are however, great lenses and great examples of how to build a lens. After reading and visiting them you should try building one yourself. You should have all the materials and text you need from your own marketing materials.
On top of all of that - a lens has great pull with Google. Just on my own name, Roger Anderson, I went from not even being in the top 100 returns to being #1 or #2 depending on when I searched. For the Modern Magellans name I now have 18 of the top 20 returns. This was BEFORE I started this blog!
OK, on with the lenses...
The Power of Questions - Rajesh Setty. Rajesh has collected important questions from some of today's great business thought leaders. His Blogging Starter Checklist - is another great lens. It is #1 in business and #6 overall. (To help my ranking, don't visit this lens. Just kidding Raj.)How to Write a Powerful Article That Gets Read - This advice is not only for writers but anyone who crafts ad copy. That copy can be for marketing pieces, web sites, and mailers. For technical products a good white paper can achieve more than just providing background information. For businesses that provide services it can be the difference between you and a competitor getting a job.
Sales Training - Jeff Blackwell. This is another great example of a lens packed with information. He has assembled great information with several long lists of links and additional resources. This is what a lens should be like. If you find a lens that does not require a bit of scrolling to see all that is there then it is possibly not very useful.
Confessions of an Internet Researcher - If you want to improve how you are found and what you find on Internet search engines you need to be familiar with Helen's techniques. Most of us use the Internet to find and be found. It is worth the time to know how to do it right.
Certainly many of the Top 100 Business lenses and many of the Top How-to & DIY lenses are great resources. I have found that with a little promotion a lens can jump pretty high but those do stay in the top 100 long if the content is not valuable.
BTW - Nearly half of all lenses donate their earnings to charity.
Comment Preview