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Jun30
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Today is the last day of June. I had an unexpressed goal of trying to get my Technorati Authority rating up to 200. I did not quite make it but I got close 193. The ranking is a reflection of the number of different blogs that have a link back to your blog in the past 180 days. It does not matter if you comment once, or 100 times on a single blog - that is one blog linking to your blog. You may have a "blog reaction" number that can be much higher than your Authority ranking because you post commetns on some blogs more frequently than others. Some things you can do to build links - Participate in lists: Liz Strauss did one on blog metaphors Chris Garrett is doing one on Personal Branding (He calls it a "Round-Up") Carousels or Carnivals - Krishna De is putting one together. Drew McLellan is building a bloggers toolbox. You could add to that or at least use it Like Becky Carroll you could create a blog that makes people think - this is always a good thing. Some other ideas....
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Jun29
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Andy Grove wrote in his book, "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company" (Amazon has it for only about $12!) That in an expanding market you will see businesses break from trying to...
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Recently I have attended meetings with very seasoned business executives and with very inexperienced entrepreneurs. The nature of conversation in the room was enough to tell me I like being with the early-stage hopefuls over the tired, and waiting to...
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Jun28
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Aside from short stretches of highway, very few roadways are straight. There are several reasons, landscape, keeping drivers alerts, and surface features being the most prominent. In fact, a winding road can be a bit more enjoyable to drive on.I...
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Does anyone like to be told no? Good salespeople do. Little kids seem to be very good at doing things that prompt them to hear a no. In any deal, "no" should be said several times. I was taught that...
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Jun27
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I needed to go to my LinkedIn profile to get a link to add to my Lijit.com profile. While I was there I saw something new. At least it was new to me. There was a list of names of...
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Jun26
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I meet with investors, inventors, and company founders fairly frequently. On occasion, I am asked if I want to be their CEO or to help them find a leader for their venture. As I am only one person, I can't...
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Jun25
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The two posts about how a blog can be good or bad for business generated more email than any other posts I have written. It also reminded me that I have not yet written about a contest that was put...
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I was going to use the headline: What does it meme? Then I thought no one would get it and that is not good branding. While many people read blogs, many in my intended audience are not that familiar with...
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Jun23
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Monday June 25th 2007 I have the privilege to be interviewed by Krishna De, the Modern Magellan of Personal Branding, as well as Co-Founder and Managing Director of Oneocean Ltd. in Dublin, Ireland. This is a part of her weekly...
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Jun21
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It's me again - drrogera - Maybe I actually agree with what Seth Godin said today in his Just One Post entry. This is a counter post to my post on "Having a Blog Can Be Bad For Business" and...
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Despite what Seth Godin said today - This is a counter post to his "Just one Post" comment and my post on "Having a Blog Can Help Your Business" and is meant to present the arguments against having a blog....
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When I first started to write this blog I was asked by Michael Urlocker, CEO of The Disruption Group, to share what I learned in the process of writing my book and creating my own publishing company. It is hard...
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Jun20
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If you are not following what Marc has to say about starting a company, you risk not being funded. Say what you will about what happened with Netscape and AOL. Marc rode the ride and has the authority to talk...
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Chris Garrett has a post today about measuring and improving your advertising. In this post he lists 5 things to think about and number 4 is:LTV - You want steady growth, great customer service, positive, building word of mouth. You...
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Jun19
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Recently someone, who I have been following as he develops a fantastic new method to enable local low-cost production of important biopharmaceuticals, sent me an email. He had just watched the video over on the Squidoo lens, Don't Eat...
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Jun18
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The other day Josh posted a question on his blog that many VCs ask. "What would you do if you had unlimited funds?" The idea being that if you had whatever you needed for your start-up or growth-stage company, what...
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Jun17
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Engadget had a post about new Dell laptops. They decided to use that opportunity to congratulate Dell and chastise Apple on their customer service. I am about to go on the road and I will be taking my 10 year...
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Jun16
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Testing the Viral link created by Andy Coates to promote one's blog....
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What is it about weeds that we don't like?Since summer is fast approaching, I guess I am thinking more about gardening that I usually do. Like most people, even if you don't garden, you don't like weeds. We are taught...
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Jun15
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Being effective is not simply doing more. You can spin your wheels when you are stuck in the mud and it will not matter if the car does not move. You can have a high batting average in baseball and...
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Jun14
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Have you ever noticed how some people just have to tell you every thing in their life? It is not that I don't care, I just don't want to know everything about other people. Some things are best kept private....
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I missed a huge opportunity to get some free promotion the other day. Seth Godin was being interviewed and took questions during the interview. I got 15 seconds of fame. It just wasn't the way I wanted. You can download...
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Jun13
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We are working on setting up a newsletter to go along with this blog, to keep people updated on progress with books in development, and to announce speaking or training events. Today Chris Garrett addressed this issue very succinctly. Chris...
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Jun12
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A business that tries to project a certain image of success will often have its product "super-sized" and on display. The chocolate Titanic is just one of many sculptures in a chocolate shop I visited in Berlin. They had other...
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At the risk of moving my own lenses farther down in the rankings, I am listing 5 very interesting lenses (A lens is a Squidoo page). Since I started writing this blog, my top lens ranking has fallen from 19...
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Jun11
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When is the best time to think about:Your health Heart disease is the #1 killer. (1 out of every 2.8 deaths in 2004) When is the best time to work on your diet? Your exercise routine? 50% of the world...
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What do eMom (Wendy Piersall) and Seth Godin have in common? Server troubles. People have asked me why I decided to have my blog with KnowMoreMedia instead of using Wordpress, Blogger, or some other service in conjunction with my own...
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While he missed a chance to show how it can be applied to our own businesses, my thanks to Guy Kawasaki for pointing this map out on his blog. I just think this clearly represents the point I am trying...
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Jun10
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Drew McLellan and Gavin Heaton are looking for input about pricing for the Age of Conversation book. You can make comments on Drew's site.Here are some important facts about the book: 104 authors - all writing on their take/unique view...
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In the thread of Great Movies that Teach I would like to add the movie "Rounders" with Matt Damon and Ed Norton. I saw this on a flight so the version I saw was cleaned up a bit. (It would...
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Jun 9
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Inventors are some of my favorite customers. I love their creativity and their enthusiasm for what they have. They are problems solvers. They have usually solved some sort of problem - it may not be a big one but it...
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Even for the best Modern Magellans there are always things that we do not know how to do. This is a part of life. If you have a business, then you need to make sure that you know how to do every job, task, or duty that is essential to the operation. I know executives that can drive big rigs if it comes to that. I know CEOs that can operate milling machines if necessary. I 'm certain that even Captains in the Navy can man battle stations if called upon.
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Jun 8
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Not all growth is good. Business transformation needs to be done with design and purpose. Cancer grows very rapidly and it is partly due to the uncontrolled nature of that growth that it causes damage.
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Jun 7
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Working on brand you. You are even if you are not trying to. Why should you worry about how you are perceived? Why concern yourself with your personal brand?
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I believe that effective leaders, that is Modern Magellans, make a strong statement about their role when they are visibly productive, organized, and professional. Organizing and prioritizing are a big part of the process to becoming a great leader. Comment son a post at Lifehacker.com and from a post by Scott Young at teh Scott H Young blog.
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Jun 6
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What is the greatest mistake entrepreneurs make? Too much company and not enough product or too much product and not enough company?
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I got my cookies today! They were not in pieces but they are compressed into one. Sort of like a well honed team. CK had a contest on May 25th, 2007 regarding a post on Paul McEnany's Hee-Haw Marketing blog...
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It does not take much to say a lot. It takes creativity and thought to write in short sentences. It takes more time to write well than it does to write excessively. This is the essence of good mapmaking:
Clarity through brevity
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Think about what you do and how you can express the benefit first before you talk about the function or the job. In any situation you have 30 seconds or less to make that first impression. You want it to be positive and you want it to be memorable. With a few changes to your delivery, it is not that difficult.
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Jun 5
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It means that the focus of a new, small, or early-stage company should be on being being established before growing big fast. The bonfire can represent a big highly visible company or it can be the firesale when a company goes under.
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Sometimes your best hoped for customer shows up when you are not ready. What do you do? Stall, turn them away, or go for it? If you go for it, and you should, how do you keep expectations realistic? It's not easy.
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A review of June 5, 2007 Small Talk by Kelly Spors and some additinal warnings and insight.
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Jun 4
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Guy left off the number 500,000 from his list of relevant numbers that he learned about from the launch of Truemors. Guy Kawasaki has something around 500,000 page views every month for his blog. He only has to mention Truemors...
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The WebMetricsGuru points to a story of interest on BoingBoing. I'm not certain that cards which can support plant growth are an improvement so much as a diversion. Since it was just on Saturday that I posted a note...
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To Modern Magellans, a "map" is any diagram, chart, or illustration that shows you the lay of the land and indicates various routes you can take. These can be found in presentations, web pages, and blog posts. They area often created for marketing materials, training programs, and business cards. They can be logos, how-to graphics, or dressed up lists.
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Jun 3
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A clear example of business basics that will set you apart from the majority of your competition. That competition can be other companies or other people. Writing down your goals is good, the next thing to work on is getting them done.
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Jun 2
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Business cards they're not just for fishbowls.
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Last night some time this blog earned a 104 rating for the single Technorati Authority number. The Technorati Rank is 44,101. Does it mean anything?
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Jun 1
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The other day Devin, at the MidMarketMaven, asked the question "What do you want from me?"
It got me thinking that here is a person with a very interesting position who has asked to be asked about what he does.
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Sometimes the information we need is the hardest to get because we are afraid of the answer.
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I like to think of my blog as: Teaching by Bits (and Bytes). I get an opportunity, with permission to share what I have learned or experienced with others who may need it and with people who can help me improve. This blog is a response to a "Group Writing Project" started by Liz Strauss
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No power all day long - gave the presentation the old fashioned way; I spoke outloud. No mike, no slides, no problem.
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