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May25
What Are You Saying - WAYS
Roger Anderson May 25, 2007
Know More: WAYS - Say What? Business Transformation, Say What?

Dell announced that they will begin selling at WalMart. (I am no enemy of Walmart.) My question to Dell: What Are You Saying? After years of custom selling and great service (maybe that was then and this is now) you are now going to change to the Low Price Leader position (Map 5)?

I am not saying this is a bad move. I am just posing the question: What are you saying? 

Now I would like to hear what you have to say. 

Is this an evolution or devolution?

Is Dell going for more customers or chasing after customers who left them?

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